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Gfinity Appointed To Operate Coca-Cola COPA Challenge

The UK-based esports company Gfinity has entered into a commercial agreement with Coca-Cola to operate the COPA Challenge, a new tournament that will see gaming influencers compete against one another in the popular Football Manager simulation game developed by Sports Interactive and published by Sega.

“One of Gfinity’s strategic priorities is to deliver esports and gaming solutions for some of the world’s biggest brands and we are delighted to be working with Coca-Cola to operate what will be a very exciting tournament,” said John Clarke, CEO of Gfinity. “Football Manager has been a household name for many years, and we look forward to hosting the Coca-Cola COPA Challenge. Our partnership with ASK4 [the internet service provider for the tournament] is also another example of our commitment to building communities for gaming brands across the spectrum, in enabling them to capture the imagination of fans around the world.”

The month-long, unofficial tournament (meaning that neither Sega nor Sports Interactive have been involved in planning and executing it) will run throughout October consisting of eight shows broadcast digitally. This includes four shows of players choosing their teams and four full competitions. The tournament has been designed to be interactive, with viewers able to directly influence the event by voting on weekly challenges for players, enabling players to choose their teammates. Coca-Cola is also partnering with Just Eat both in the Republic of Ireland and in Italy, to offer exclusive discounts on meals for viewers during the shows.

In addition, Gfinity has also been appointed by ASK4 as the tournament operator for the company’s sponsored FIFA 22 tournament for students in purpose-built student accommodation in Sheffield (the home of ASK4), Leeds, Manchester, and Birmingham. The tournament will run from the week commencing November 20th, 2021.

(All information was provided by Esports News UK)

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