Guild Esports recently announced it agreed to a partnership with WePlay. This deal will see WePlay assist Guild with global expansion projects and commercial activations.
“Guild is taking the world of esports by storm with a bold and ambitious strategy to engage a new generation of fans,” said Luca Massaro, Founder of WePlay. “We’re hugely excited to be partnering with them and will apply our deep expertise across digital within sports to help them achieve their business growth objectives.”
WePlay will also help Guild monetize its audience. The company will do this by expanding Guild’s reach and aiding the company’s entry into various different global esports markets.
Guild Esports is a U.K.-based gaming company that was founded in 2019. Co-owned by soccer star David Beckham, the organization currently competes in hit games like Fortnite and Rocket League.
(All information was provided by Sport Industry Group and Wikipedia)
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