The Dentsu advertising and marketing agency has announced the launch of Dentsu Gaming, an international division created to work with brands to provide access to strategy, and original intellectual property development for brands seeking to connect with and navigate the gaming ecosystem.
“Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large,” said Keiichi Yoshizaki, Executive Officer at Dentsu. “With Dentsu Gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.”
Through its network of agencies and teams worldwide Dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, augmented reality, virtual reality, talent activation, esports and experiential as its core capabilities through Dentsu Gaming.
With a heritage of more than 35+ years in the gaming and entertainment space, Dentsu has been working with pioneering brands and developers since the gaming industry’s infancy and continues to innovate and break new ground. Dentsu stands with the creators and players to make the future of gaming representative, inclusive, and accessible for all.
All information was provided by Ministry of Sport and Dentsu)
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