Moniker Partners With Peanuts For New Esports Apparel Brand

Moniker and Peanuts Worldwide are collaborating on a new esports apparel brand which will be available online and through Moniker’s brick-and-mortar retail distribution partners. The new line will incorporate Charles M. Schulz’s classic characters into its esports brands H4X and ESX360.

“We are proud to have been chosen by Peanuts Worldwide as their gateway to the esports audience through unique collaborations with our esports apparel brands,” says Cole Gurman, chief executive officer, Moniker. “We are going to be creating some truly special product collections through this collaboration and leverage our global omnichannel distribution to reach a new consumer for Peanuts Worldwide.” 

The collections will feature T-shirts, gaming sleeves, and hoodies which include characters such as Snoopy, his alter ego Joe Cool, Charlie Brown, Woodstock, and Franklin. The two parties also noted that the collaboration is a natural progression for Peanuts, with esports’ move into mainstream media being the main reason.

This multi-year agreement will see the first Peanuts collection released in the Spring of 2022.

(All information was provided by License Global and Esports Insider)

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