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Fubo Gaming On Track to Launch Mobile Sportsbook in Quarter 4

Fubo Gaming, a subsidiary of live TV streaming platform fuboTV Inc. announced that it has received approval from the Iowa Racing and Gaming Commission to offer advance deposit online sports wagering within the state of Iowa. This announcement brings Fubo one step closer to a successful launch of its mobile sportsbook, Fubo Sportsbook, in Q4 2021. Fubo Sportsbook will feature the “Watching Now” feature, which allows for simultaneous sports wagering and live streaming with fuboTV.

“As we enter the mobile sports betting market, we couldn’t be more excited to kick off this journey in Iowa,” said Scott Butera, President at Fubo Gaming. “We thank the IRGC and Casino Queen for being the perfect partner in helping us cross the goal line and bring this sportsbook to the passionate sports fans of Iowa. We believe Fubo Sportsbook will provide an elevated sports entertainment experience that will bring increased interaction and engagement between sports viewing and betting. We are working with regulators in additional markets as we aim to truly innovate the gaming space.”

Designed as a holistic, hyper-personalized betting experience reflecting what users are watching on fuboTV, Fubo Sportsbook intends to combine data from both the betting and streaming platforms. Leveraging fuboTV’s first-party user behavior data to understand consumers’ viewing preferences and recommend relevant bets, the company intends to turn passive viewers into active, engaged participants.

Fubo Gaming also has obtained market access agreements in four other states, including Arizona through a partnership with the Ak-Chin Indian Community, Pennsylvania via The Cordish Companies as well as in Indiana and New Jersey via Caesars Entertainment Inc.

(All information provided by Yahoo! Finance)

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