The video game monetization company Admix recently announced it closed a $25 million Series B round of financing. This money will be used to help the company expand operations into North America, South America, and the APAC region. Additionally, these funds will allow Admix to build out its metaverse monetization tools.
Companies that took part in this financing round include Elefund, Force Over Mass, DIP Capital, Notion Capital, Speedinvest, Rocket Capital, Colopl Next, and Sure Valley Ventures. Additional support also came from Sidedoor Ventures, Kuvi Capital, and various angel investors.
“We see the internet entering a new stage: Web 3.0 or the metaverse, characterized by real-time 3D interactions and a new creator economy, spearheaded by the video games industry,” said the co-founder of Admix, Samuel Huber. “We are establishing In-Play as the monetization layer for gaming and the metaverse. While many players in our industry are essentially agencies, Admix is building critical infrastructure for creators to monetize their content in the best way possible.”
Admix is based in London. The ad-tech start-up company brings various advertisements and technologies to games, esports, and VR/AR experiences.
(All information was provided by Gamesindustry.biz and TechCrunch)
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