Red Bull and Riot Games recently unveiled a new partnership deal that will see Red Bull serve as one of the leading sponsors of VALORANT in North America. Additionally, VALORANT will be a part of four annual community tournaments hosted by Red Bull.
This deal will also see Red Bull return as a signature partner of VALORANT Champions Tour North America (VCT NA). This includes unique rights and opportunities for co-marketing campaigns.
“Red Bull has been championing esports for as long as anyone can remember, we’re ecstatic to be welcoming them back to VCT NA as a Signature Partner,” said Matthew Archambault, Head of Partnerships & Business Development for North American Esports at Riot Games. “I think both parties know that we’ve only begun to scratch the surface of what’s possible for competitive VALORANT and we’re thrilled to be taking our partnership to the next level of engagement.”
This is not the first partnership between Red Bull and Riot. The two teamed up previously in 2019 for a League of Legends global tournament series.
(All information was provided by Bleeding Cool and The Esports Observer)
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