Metaverse News

Gamers Rally Behind More Than Gamers NFT Project

More Than Gamers (MTG) is generating a lot of buzz after selling out its 10,000-item NFT collection in under one minute. Founded by Aaron Kirshenberg, the company is already the eighth-most popular collection on OpenSea by trade volume since its launch. Owners of the NFTs will be granted access to the project’s MTG Battle Station game, where they can stake their NFTs for rewards in the form of Arcadia tokens.

“We want to show how gaming can be a lifestyle brand,” said Kirshenberg. “Gamers can be musicians, athletes, all sorts of really passionate people. Our goal is to build the largest gaming community in the NFT space.”

MTG said on Twitter it would “soon” ink a partnership deal with sportswear brand Champion, which plans to offer exclusive access to virtual merchandise and wearables on the MTG platform. This type of promotion – popular clothing brands adding value to NFT projects with utility that is virtual as opposed to physical – has seen success in recent months, headlined by the “ADIDAS Originals Into the Metaverse” collection, which involved a partnership with NFT heavyweight Bored Ape Yacht Club.

MTG has also nabbed a seed round from metaverse investment group QGlobe, led by CEO Apollo Green and former Kava CMO Sarah Austin. Austin told CoinDesk the firm has big ambitions for MTG, including an eventual funding round to build its own metaverse ecosystem on par with popular platforms like Decentraland and The Sandbox.

(All information was provided by CoinDesk)

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