The drinkware brand Ice Shaker recently unveiled a partnership with Oxygen Esports. This deal will see Ice Shaker become the official performance bottle and shaker partner of all Oxygen esports rosters. Moreover, Ice Shaker will provide Oxygen esports with consultation services.
Both parties revealed that this partnership is an extension of a previous agreement between Oxygen Esports and the family of NFL star Rob Gronkowski. Ice Shaker was officially founded by Chris Gronkowski, Rob’s brother, in 2017.
“We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters,” said Murphy Vandervelde, the Co-Founder of Oxygen Esports. “With most of our leadership team having played collegiate and professional athletics, we know how important it is to equip our athletes to perform in-game, during practice, and off the stage.”
Oxygen Esports is a New England, Massachusetts-based gaming organization. The company supports teams competing in games like Overwatch, VALORANT, Halo, Rocket League, and so on.