Guild Esports PLC recently announced it had agreed to a three-year, $6.05 million partnership with the cryptocurrency exchange Bitstamp. This deal will see Bitstamp’s branding integrated into all Guild Esports content. Moreover, Bitstamp’s logo will appear throughout the Guild London headquarters which is due to open this year.
Both sides will collaborate on several projects. These endeavors will be aimed at enhancing the experience of Guild Esports and Bitstamp customers.
“We are thrilled to welcome Bitstamp to Guild as our official Cryptocurrency Exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities. Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result, we look forward to bringing more sponsors on board in due course,” said Kal Hourd, the chief executive of Guild Esports.
Guild Esports is a UK-based professional gaming company that was founded in 2019 and is co-owned by British soccer star David Beckham. The organization trades stock under the ticker symbol “GULDF”.