The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season. Gaming chair manufacturer Secretlab, record label Warner Music, and energy drink brand Red Bull will all return as partners of the league.
Red Bull will maintain its status as LEC’s official energy drink partner, creating content activations that will appear throughout the event. Red Bull will also promote grassroots League of Legends esports over the next 12 months. Riot Games also announced that Red Bull Solo Q, the official 1-on-1 tournament for League of Legends, will also return.
Warner Music will continue to be the official music partner of the LEC. Riot Games noted that the record label was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza and will continue to bring similar efforts in 2022.
Lastly, Secretlab will return after securing a multi-year deal as the LEC and EU Masters’ Official Gaming Chair Partner. As a result, Secretlab’s TITAN Evo 2022 chair will be used during matches.
(All information was provided by Esports Insider)