Integrated sports and entertainment media company, Collegiate Sports Management Group (CSMG), is launching ESPORTSU, its esports brand aimed at building community, content, and events across the scholastic esports environment. ESPORTSU will enhance the property rights of more than 3,000 academic institutions (high schools and colleges) to support content development, revenue opportunities, and exposure through regional and national events. The brand is being led by Bernhard Thomas, a respected and proven veteran in the entertainment and esports industry.
“The collegiate esports landscape is evolving and maturing rapidly, and our goal with ESPORTSU is not to observe collegiate esports mature – but to be the catalyst for it,” said Bernhard Thomas, EVP of ESPORTSU. “We’re building the framework serving the long-term success of collegiate esports through a spirit of collaboration and alliances.”
The launch of ESPORTSU includes the debut of its 24/7 Twitch channel, where the best collegiate content – including daily matches, collegiate esports talk shows, student-produced programming, community events, charity streams, international collegiate content, live and virtual events, collegiate awards show, and educational panels – will be curated. The Twitch channel will also debut six hours of daily premium collegiate esports programming starting on February 1st, as part of a partnership with top collegiate esports conferences, including the ECAC, NECC, NJCAAE, and ECC.
Additionally, ESPORTSU is hosting two online collegiate esports tournaments for VALORANT and Super Smash Brothers Ultimate. The Midwest Invitational will be held on Saturday, January 29th, and the Southeast Invitational on Sunday, January 30th – both beginning at 10 am EDT each day. The winning teams will seed into the Collegiate Esports National Competition (CENC) in May 2022.
CENC hosted by ESPORTSU will take place from May 6th to the 8th, 2022, bringing together the best collegiate esports teams for the first time in Atlanta, Georgia. The all-inclusive collegiate esports event will gather collegiate esports athletes from across the United States to battle in multiple game titles for the chance to be crowned a national winner.
(All information was provided by Collegiate Sports Management Group)