Hasbro’s “The Wizards of the Coast” and its digital gaming segment made significant gains in 2021, up 42% from the previous year. This comes as part of an overall 17% jump in net revenues for the toymaker amounting to $6.42 billion. The entertainment segment of the business was up 27% while revenue for Hasbro’s consumer products segment was up 9% on the year.
“Fans and consumers are increasingly interacting with brands in more ways than ever,” said Rich Stoddart, Hasbro interim Chief Executive Officer. “Our unique set of strategic assets across toys and games, entertainment, digital gaming, and licensing provide the foundation for maximizing the value of both our existing franchises and new IP.”
Hasbro’s total gaming portfolio revenue, which includes Magic: The Gathering and Monopoly, grew 19% to $2.1 billion. This was the fourth consecutive year of growth for Magic: The Gathering, which has seen revenues increase 12 of the last 13 years.
Dungeons & Dragons revenues were up for the ninth straight year while digital gaming revenues grew by 36% in 2021. The launch of My Little Pony: A New Generation led to more than 100% growth for the toy and game point of sale for the fourth quarter of the year.
(All information was provided by PYMNTS)