Complexity Gaming recently announced it had expanded its partnership with the alcohol beverage brand Miller Lite. This expansion will see the two entities work together on merchandising as well as a new initiative that aims to support diverse gaming communities around the globe. Moreover, Complexity’s talent roster will work with Miller Lite to create new types of video and gaming content.
“Our relationship with Miller Lite has continued to grow organically well into year three of this partnership,” said Bee Yancey, the Senior Director of Partnerships for Complexity Gaming. “We’ve had great success with Miller Lite creating engaging content and brand activations and look forward to expanding further into merchandise and developing positive social initiatives for the gaming ecosystem.”
The merchandise collaboration between the two parties is expected to feature several articles of clothing that will be available through the Complexity store including jerseys, hoodies, shirts, and hats. Additionally, Complexity and Miller Lite will host a series of live streams that highlight underrepresented groups in the global gaming ecosystem like LGBTQ+ gamers, LATINX gamers, female gamers, and more.
These two entities first agreed to a partnership back in 2019. However, the deal between Complexity and Miller Lite was revised in 2020 to focus more on digital broadcasts rather than streaming live events due to the COVID-19 Pandemic.
(All information was provided by Esports Insider)
Check out the industry-leading META Woman podcast where we discuss everything about women in gaming and the metaverse
0 comments on “Complexity Gaming Expands Miller Lite Partnership”