What Did Fallout 76 Accomplish Last Year?
In late December, Bethesda put out a blog post that provided us with some insight into the performance of FalloutContinue Reading
Tag: drinks
This Game Got Its Own Beer
A recently-released game now has its very own alcoholic beverage to go with it! Shortly after the release of TheContinue Reading
Could Video Games Be Coming To The X Games?
Esports may soon be considered an extreme sport. On October 26th, MSP Sports Capital announced that it had acquired aContinue Reading
The CEO Of 100 Thieves Made An Energy Drink
Matthew “Nadeshot” Haag, the CEO of 100 Thieves, has unveiled his latest project: an energy drink. Dubbed Juvee, this zero-sugarContinue Reading
Milk Claims To Be The Official Performance Drink Of Gamers
It sounds like milk is joining the esports scene. Not only was milk named an official sponsor of TwitchCon, butContinue Reading
Weekly News Show #289: Microsoft India Play To Earn, Indian Streamer Cuts, Twitch Response, Gamer Milk, New Herman Miller
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Microsoft considering an investment in Zupee, Indian streamersContinue Reading
Weekly News Show #286: Stadia Dead, FaZe Investor Concern, New Witcher Games, 100 Thieves Juvee, Sony PC Pivot, Baby Yoda Tamagotchi, GameStop Preorder Fail, WWE Tattoo Lawsuit, Razer Mobile
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Google finally shutting down Stadia, FaZe Clan revealingContinue Reading
G FUEL Just Sponsored A College Esports Team
On September 20th, G FUEL announced that it had agreed to a sponsorship deal with Farmingdale State College’s esports program.Continue Reading
Allied Esports Entertainment Releases 2nd Quarter 2022 Financial Results
Allied Esports Entertainment (AESE) is a global esports entertainment venture that offers content production, live streaming, player connectivity, and other relatedContinue Reading
Gamers Favor Big Brands
It appears that gamers have a more favorable attitude towards brands compared to non-gamers. At least, that’s what Newzoo isContinue Reading
Rockstar Energy Announces Esports Partnership
On June 2nd, PepsiCo brand Rockstar Energy Drink unveiled a partnership with the LA-based esports organization NRG. This deal willContinue Reading
FaZe Clan Forms Multiyear Partnership With GHOST
FaZe Clan and GHOST have announced a multi-year partnership that will cover everything from sports nutrition products, energy drinks, dietaryContinue Reading
What Do You Think Of This Borderlands-Inspired Alcohol Collaboration?
Borderlands is making its way into the alcohol industry. It was recently announced that Gearbox Software had agreed to aContinue Reading
Mountain Dew Named Beverage Partner Of Chemin Esports
Mountain Dew continues to prove that it is a force in the gaming industry. Following a recent collaboration with Rooter,Continue Reading
Coca-Cola Comes To The Metaverse
Coca-Cola recently launched a new gaming-inspired flavor of its world-famous soda called Coca-Cola Zero Sugar Byte. And, if that wasn’tContinue Reading
AB InBev Forms Partnership With DDB FTW To Bring Sign Language Chat To Deaf Gamers
For the more than 300 million hard of hearing (HoH) gamers worldwide, a lack of accommodation for different forms ofContinue Reading
Atlanta FaZe Partnering With SteelSeries And KontrolFreek
On April 6th, the Call of Duty League franchise Atlanta FaZe secured a partnership with SteelSeries and KontrolFreek. As aContinue Reading
Sentinels Partners With G FUEL
A partnership was unveiled between the world-famous energy drink brand G FUEL and the esports organization Sentinels on April 7th.Continue Reading
Office Hours: SK Gaming Hotel Partnership
In this episode of Office Hours, with our host William “The Professor” Collis, The Professor discusses SK Gaming partnering withContinue Reading
Riot Games And Coca-Cola Partner To Host Wild Rift Esports League
Riot Games and Coca-Cola recently announced a multi-year partnership in regards to the Wild Rift Esports league. The new mobile game will begin its firstContinue Reading
Office Hours: Coca-Cola’s Soda For Gamers
In this episode of Office Hours, with our host William “The Professor” Collis, The Professor discusses Coca-Cola releasing a drinkContinue Reading
Doors Open On New Esports Lounge In Pittsfield, Massachusetts
As gaming continues to grow as a prominent industry, more and more parts of the world are looking to getContinue Reading
Complexity Gaming Expands Miller Lite Partnership
Complexity Gaming recently announced it had expanded its partnership with the alcohol beverage brand Miller Lite. This expansion will seeContinue Reading
Ninja Partners With G FUEL
On March 3rd, G FUEL announced it had agreed to a multi-year partnership with the world-famous content creator Tyler “Ninja”Continue Reading
Hitomaku Launches Sake For Gamers
Over the last 12 months, we have seen a ton of innovation come out of Japan, from gamer chopsticks toContinue Reading
Weekly News #193: BF2042 Failure, Peloton Lanebreak, Gaming Sake, Hasbro Activist, Meta Zoom Games, New Riot Logo, Gamer Apartments, Sneaker PC
In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Electronic Arts recognizing the failure of Battlefield 2042, DrContinue Reading
Riot Games’ League Of Legends’ LLA Partners With Brewing Company AB InBev
Riot Games’ Liga Latinoamérica (LLA), the premier League of Legends competition in LATAM, has announced a partnership with multinational drinkContinue Reading
Episode #180 (Video): NutriGMR, Gamer Drinks, Esports Nutrition, Warrior GMR
In this episode with special guest Josh Otero (Co-Founder & CEO of NutriGMR), we discuss performance-enhancing gaming products, the role healthContinue Reading