Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, and iHeartMedia, the leading audio company in America, recently announced a partnership that will leverage iHeartMedia’s massive North American sales force of 1,500 sellers in every major market nationwide, as well as its vast roster of partners, to bring Super League’s highly-sought after ad inventory and influencer network to brands looking to gain entry to the metaverse. The two companies will also collaborate on the development and rollout of iHeartMedia’s “iHeartLand” virtual spaces and fan experiences across metaverse platforms as well as the distribution of Super League’s immersive new 3D and NPC (non-player character) ad units.
“Generation Z does not distinguish between physical and digital worlds, moving fluidly between the two in their daily existence,” said Matt Edelman, Chief Commercial Officer of Super League. “iHeartMedia has been a defining brand at this very intersection, combining digital and physical content experiences that delight consumers and fans “It is awesome to be working alongside iHeart as they extend their brand into the metaverse and deepen their commitment to providing impactful solutions to the top advertisers on the planet.”
With this newly-forged alliance, Super League will share its deep knowledge and insights on open metaverse gaming platforms. This includes the company’s robust suite of exclusive analytics to help guide the go-to-market plans and future-forward sales strategies for iHeartMedia’s portfolio of premium brand advertisers.
Creators and developers working with Super League will continue to have full control over the ads that appear in the environments they have built and grown, with iHeartMedia poised to ramp up their monetization opportunities at an accelerated pace.
With Super League’s metaverse mastery and iHeartMedia’s expertise in delivering one-of-a-kind experiences, the partnership is poised to raise the bar for younger consumers and the brands who want to reach them. Through exciting and immersive events supported by innovative marketing campaigns, consumers can expect rich experiences that weave together real life and virtual life with compelling content, exclusive merchandise, exciting competitions, and much more.
(All information was provided by Ad Age and iHeartMedia)
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