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Coca-Cola Forms Multi-Year Partnership With Riot Games

Coca-Cola and Riot Games have agreed to a multi-year partnership that will focus on mobile gaming and esports. This agreement will cover the mobile game League of Legends: Wild Rift and Wild Rift Esports.

“We know that mobile gaming is a critical part of the future of gaming and we are excited to be working with the leader at the intersection of sports and entertainment, Riot Games,” said Brad Ross, the Global Vice President for Assets, Influencers, and Partnerships at The Coca-Cola Company. “Coca-Cola was an early partner with League of Legends Esports and we know first-hand the power of gaming to unite people from all over the world in competition and fandom.” 

As mentioned by Ross, from 2014 to 2016, Coca-Cola teamed with League of Legends for its World Championship, creating collectible merchandise as part of the deal.

A digital campaign from Coca-Cola called It Must Be Real has been launched too, featuring scenes from Wild Rift Esports.

This partnership will cover more than 100 countries, including Wild Rift Esports’ eight regional leagues.

(All information was provided by Inside The Games)

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