Better Collective Acquires FUTBIN For Over $110M

The sports betting media company Better Collective recently acquired the FIFA community platform FUTBIN and its other related assets for $110.89 million. This deal is expected to be paid out in a combination of cash, Better Collective shares, and earn-out payments.

Beginning on April 19th, Better Collective started consolidating these recently acquired assets into Better Collective Group accounts. The FUTBIN executive team will continue providing assistance to its platforms. Moreover, FUTBIN is expected to receive multiple investments moving forward as part of this deal.

“Esports is maturing and attracting more and more people globally — also professional athletes. Acquiring FUTBIN and related assets is a clear testament to Better Collective’s ambition of creating a platform that reaches esports audiences across the world,” said Jesper Søgaard, the Co-founder of Better Collective. “We are very impressed with the high growth profile and the technology behind Futbin and the other assets in the portfolio. We expect to see significant positive synergistic effects with Better Collective’s business going forward.”

FUTBIN is a FIFA community gaming platform that provides players with insights into the FIFA Ultimate Team game mode. Recently, FUTBIN launched its own app in order to better connect players across the globe.

Better Collective is a Copenhagen, Denmark-based sports betting entertainment company that was founded in 2004. The organization trades stock on the Nasdaq Stockholm Exchange under the ticker symbol “BETCO”.

(All information was provided by Esports Insider and LinkedIn)

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