Singaporean gaming and esports startup EMERGE Esports has partnered with Indonesian esports organization BOOM Esports and Malaysian gaming brand Todak Gaming. The deal will see EMERGE Esports look to provide brand endorsements for both entities’ competitive esports rosters.
“EMERGE has great connections and has proved their dominance across Southeast Asia,” said Gary Ongko Putera, CEO of BOOM Esports. “We were looking for a formidable agency to represent us within the region, and we’re very excited for BOOM Esports to partner with EMERGE. We firmly believe that together we can take the next step and establish ourselves as one of the best esports organizations in Southeast Asia.”
According to the release, EMERGE Esports will look to expand its advertising inventory beyond “traditional methods” to manage “new growth opportunities” for the teams. In particular, EMERGE highlighted The International 2022 as well as other titles such as VALORANT and Mobile Legends: Bang Bang.
(All information was provided by Esports Insider)
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