Version1 has named Undeniably Dairy as the official nutrition partner of Version1 Rocket League for the Rocket League Championship Series (RLCS) Spring Split. This partnership marks Undeniably Dairy’s first foray into the world of esports, and its goal is to educate Gen Z audiences on the health and wellness benefits of dairy products.
“We’re thrilled to support Undeniably Dairy as it deepens its marketing roadmap to include esports and, specifically, Rocket League,” said Brett Diamond, COO of Version1. “The timing couldn’t be better. Competition in the RLCS is heating up and excitement among fans is growing at this point in the season. This esport is a perfect fit for the Undeniably Dairy campaign. It attracts young fans and is a great entry point into esports for all ages. The matches are easy to follow, and it’s an incredibly fun game to watch. Rocket League provides unique engagement opportunities for brands to take an advantageous position as esports continues to grow and expand.”
The partnership will also see both organizations will collaborate on providing meaningful moments and experiences to entertain and connect with fans.
One such experience will be through a YouTube video series called “Cooking with Comm,” where Version1 Rocket League player Robert “Comm” Kyser will discuss his passion and expertise as a hobby chef.
(All information was provided by Yahoo!)