Canada-based DGTL Holdings Inc. subsidiary, Hashoff LLC, has launched a new social media content marketing campaign with an unnamed esports gaming client. The campaign focuses on promoting brand awareness and new user registration on the client’s software platform.
The news follows the legalization of online sports betting in Ontario, Canada, and Hashoff notes that its new client, with a market capital in excess of $30 billion, is a global leader in the online gambling realm.
“The terms of the contract require Hashoff to source, secure and brief top ranked micro-influencers in the market in order to build new brand awareness and to drive new active users to the client’s key online properties,” said a DGTL spokesperson.
The company added that Hashoff’s content publishers will attempt to target new users on Instagram, TikTok, and Twitter, with a new focus on the online sports and esports betting markets.
(All information was provided by Proactive Investors)