News Profit's Takes

Razer-Themed Luggage Is Here

We can finally check off luggage on the long list of products made for gamers. Razer has joined forces with high-end travel baggage manufacturer TUMI to release a line of limited-edition travel accessories aimed at gamers.

The collection consists of four Razer-themed black and green items: a carry-on suitcase, a backpack, a sling bag, and a laptop sleeve. These are perfect for any of you gamers on the go.

“We are thrilled to partner with TUMI to bring this exclusive collection to our gaming community,” said Addie Tan, the Associate Director of Business Development at Razer, in a press release. “We know that our fans lead active lifestyles and sometimes have to carry their valuable battle stations with them while they are on the go. So, we wanted to arm them with high-quality travel gear, offering them a balance of versatility and functionality so that they can keep winning, even on the go.”

These products have a price range of $195 to $895. They can be ordered now and are in limited quantities around the globe. So, if you want one, you better act fast and click here if you’re interested in learning more.

The Profit‘s Take:

It’s obvious what Razer was going for. You partner with TUMI because you want to make your product more upscale. You’re trying to turn your product into a luxury brand. As a TUMI buyer, I can tell you the reason you buy TUMI is that you want other people to notice your $2000 luggage. If you slap Razer branding all over your TUMI bag, it’s hard to get that same kind of luxury recognition or feel. This feels a little no man’s land-ish. I don’t know how many TUMI buyers will be into this. Similarly, I think it’s a little too over-priced for Razer users. Personally, I love it. I even like the color scheme. I would buy it! But, that’s just me.

(All information was provided by IGN, TUMI, and Wikipedia)

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