A new trailer was recently revealed for the upcoming COD game Call of Duty Modern Warfare II. And, unlike previous installments in the franchise, the cheapest version of this game will cost $70. Meanwhile, The Vault edition of the game will be valued at $99.
This $10 price hike coincides with COD‘s return to the popular Steam platform, meaning even more people will be able to access the game than before. Based on a report from Dot Esports, the Call of Duty franchise has sold over 425 million premium games along with 125 million downloads of Warzone.
As of this writing, the development team has only announced two game bundles: the normal version and The Vault edition. The normal version of the game will allow cross-platform play on the Xbox Series X and S, PS4s, PS5s, PCs, and Xbox Ones. On top of that, if you purchase the normal bundle, you will be given early access to the Modern Warfare II open beta.
Call of Duty Modern Warfare II will serve as a direct sequel to the 2019 reboot of Modern Warfare. This game is set to come out on October 28th, 2022.
The Profit‘s Take:
Call of Duty is going against industry trends. Most things we see nowadays are free-to-play, play-to-earn, etc. Activision-Blizzard is raising the price of Call of Duty games because they can. They’re profiting off the popularity of the franchise. There’s nothing wrong with that. I’m sure they held focus groups to find out just how much people will pay for these games. Devs continue to make the same game year-in and year-out with Madden, COD, 2K, etc. The problem is that nobody has pushed back and stopped buying these games. People are letting their wallets do the talking for them. Eventually, Call of Duty could become a part of Game Pass, which would justify a price hike for that subscription service. That’s the only way this franchise ends up being free-to-play. The competitive nature of COD compels people to buy the game at release and on a yearly basis. Microsoft will eventually follow the path of Netflix. Netflix has increased the cost of content production by billions of dollars while the price of its subscription service has only increased by small amounts. I think that’s where Game Pass is headed. As the service gains more subscribers, it makes more sense to focus the Microsoft gaming business on the recurring revenue stream. If you put COD on Game Pass, you can justify increasing the price of the service. That’s what I would do if I were Microsoft. They’ll take their time with it though. Game Pass will be their most interesting product over the next five years.
(All information was provided by Upcomer and Wikipedia [1,2])
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