Wisdom Gaming has hired Steve LaCroix as its new President, a role which will see him in charge of most everything concerning day-to-day operations of the esports organization, while reporting directly to Founder and CEO, Mike Zweigbaum. LaCroix will look to drive Wisdom’s efforts around strategic planning, organizational growth and structure, revenue generation, corporate partnership integration, new business opportunities, brand expansions, and community engagement.
“Wisdom Gaming has proven to be a driving force in the ever-changing nature of the esports and gaming landscape, and I am honored to be joining this exceptional company and leadership team,” said LaCroix. “I’m excited to bring my background in working in traditional sports to further evolve our partnerships with brands, game publishers, and our local community to cement Wisdom Gaming as a leading esports entertainment powerhouse.”
LaCroix is the founder of LaCroix Sports & Entertainment, which advises properties and brands in the sports and entertainment industry. Prior to that, LaCroix had spent 2000-2020 as the Executive Vice President and Chief Marketing Officer for the Minnesota Vikings.
(All information was provided by Bleeding Cool)