OverActive Media and Bell have announced the renewal and expansion of their existing partnership for the next three years. With this extension, Bell will act as a presenting partner of OverActive’s large-scale esports events with their logo prominently featured on Toronto Ultra and Toronto Defiant’s jerseys. Bell will also produce branded content including “Bell Presents The Blueprint,” a behind-the-scenes look at the Toronto Ultra as they advance through the Call of Duty League season.
Bell will also give fans at the Toronto Ultra Major III the opportunity to get close to the action in the Bell Fan Zone, a premium seating section with early venue access, exclusive giveaways, and more.
“Bell has been an avid supporter of OverActive, our teams, and our fans since day one,” said Tyler Keenan, Senior Vice-President of Partnerships and Revenue at OverActive Media. “For the past three years, we’ve delivered a premium gaming experience for our Toronto-based teams through Bell’s fiber Internet technology while building a wider fan base around professional esports in Canada. As presenting partner of Canada’s first-ever Call of Duty League tournament, Toronto Ultra Major III, Bell’s leading Internet technology will be on full display as we welcome fans to the Mattamy Athletic Centre from June 2nd to the 5th to witness some of the very best in esports and entertainment.”
Additionally, both sides are also working to build the Bell Fibe Zone, a 15,000-square-foot esports facility expected to open in 2025. The facility will seat approximately 7,000 people.