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Why Strauss Zelnick Is Opposed To Having Games On Subscription Services The Day Of Their Release

Take-Two CEO Strauss Zelnick is not a fan of having his games available on subscription services on the day of their release. Speaking to GamesIndustry.biz, Zelnick said that he believes adding them on day one is not the best practice.

“We’ve supported various subscription services and we’re happy to do so,” said Zelnick. “Our skepticism has been around making frontline console products available day and date with subscription. That doesn’t make any sense to us because, economically speaking, we don’t think consumers are prepared to pay for that – why would they? – and we can’t afford to turn our business upside down in a way that doesn’t make sense. So there always has to be an intersection between what the consumer wants and what the publisher is able to do, and it doesn’t make sense to do that for frontline properties in our opinion. I think Sony minimally agrees with us because they’ve said so.”

Zelnick has been critical of this practice in the past, as evidenced by his comments after 2019’s The Outer Worlds was added to Xbox Game Pass on day one of its release. Zelnick spoke after the fact, admitting that it was “hard to say” whether the move helped or hindered the game’s success.

“I think what we’ve said all along is that generally speaking, we want to be where the consumer is,” said Zelnick at the time. “Generally speaking, we think subscription offerings to the extent they exist are probably better suited to catalogue, but we’re willing to take experimental chances when it makes sense for a particular title and when the deal underlying that option also makes sense for us.”

(All information was provided by Video Games Chronicle)

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