Revenue accelerator for YouTube esports and gaming creators, Bent Pixels Asia, has entered a partnership with esports entertainment talent company Tier One Entertainment. The deal will see Tier One’s creators use Bent Pixels to accelerate their revenue and grow their capabilities in producing quality content. Moreover, Bent Pixels Asia will be expanding its operations to the Philippines, which is home to more than 43 million active gamers.
“We are thrilled to be partnering with Tier One Entertainment and its creators offer advertisers more brand-safe advertising options targeting a highly engaged group of audiences in one of the fastest growing esports markets globally,” said Karl Mak, CEO & Co-Founder of Hepmil Media Group. “We believe that with our expertise and strength in providing premium reserved inventory, we will be able to help creators within Tier One Entertainment unlock new monetization opportunities, especially in uplifting their earnings from their video content, as well as helping them build a sustainable earning strategy in their content creation journey through tools and resources that offers them the insights and know-how to grow their presence.”
The new partnership will allow Tier One’s creators to be offered to advertisers as part of YouTube Reserved Media deals, which offers brands to secure sought-after ad spaces instead of through auction. This gives creators opportunities to grow their revenue via access to branded content deals and various premium tools.
Bent Pixels Asia says it will also offer creator development programs for Tier One’s talents to help them grow their reach and subscribers base by offering workshops, best practices, and tools that will help them strategize, analyze, and execute compelling video content.
(All information was provided by aNb Media)