Metaverse News

Honda Launches The Hondaverse

The metaverse is a booming concept, so it should come as no surprise when any major company plans to take an immersive dive into it. Count Honda as the latest to do so with its launching of “The Hondaverse,” which consists of custom built Fortnite maps built around the all new 2023 Honda HR-V.

Twitch streamer SypherPK is hosting three livestreams in The Hondaverse, one on June 30th, one on July 13th, and the last on August 1st, offering challenges that give fans the chance to win prizes, while introducing the HR-V to his many followers.

The Hondaverse was independently developed using Fortnite’s Creative Tools, and is not sponsored, endorsed, or administered by developer Epic Games. This was done to give Honda greater control over their activities and activations.

(All information was provided by Marketing Dive)

Check out the industry-leading META Business podcast where we discuss the intersection of business and the metaverse

2 comments on “Honda Launches The Hondaverse

  1. the concept looks nice

Leave a Reply to David BarshopCancel reply

Discover more from Business of Esports

Subscribe now to keep reading and get access to the full archive.

Continue reading