McDonald’s has joined forces with social streaming collective OfflineTV in a partnership that will see the former spotlighting a diverse group of content creators and the brand through sponsored streams, integrated content, and in-person events.
“As someone who grew up with late night drive-thru runs, it’s an honor to team up with McDonald’s to bring great experiences to our fans,” said Scarra, Founder of OfflineTV. “This partnership has so much in store – from unique conventions as well as trips to other countries – we’re really excited to make more unique content and share all our upcoming adventures with our fans.”
With nearly a half a billion views and more than three million subscribers across YouTube and Twitch, OfflineTV boasts one of the deepest rosters of content creators including: Pokimane, Disguised Toast, LilyPichu, and Michael Reeves.
As for McDonald’s, this partnership is not their first foray into the world of gaming. Last August, they announced a content partnership with FaZe Clan to promote diversity and inclusion within the gaming industry. Now with this newest collaboration, McDonald’s appears to have found a permanent home in the gaming industry, one which should continue to grow as time goes on.
(All information was provided by Investing News Network)