On July 12th, Spotify announced that it had purchased Heardle, a popular music-themed guessing game. This deal was for an undisclosed amount of money. This marks Spotify’s first gaming-focused acquisition.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” said Jeremy Erlich, global head of music at Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs and a way to compete with their friends as to who has the best musical knowledge.”
Despite this acquisition, the game will still be a standalone website for the time being. In Heardle, users must guess a song being played in six tries (like Wordle) based solely on the opening notes. Once the answer is revealed, players will be automatically linked to the song on Spotify.
Heardle will first be integrated into Spotify in the United States, the UK, Ireland, Canada, Australia, and New Zealand. The plan is to expand the game to other countries and languages.
Spotify also wants to integrate Heardle “more fully” into its music streaming application. However, the company has not yet explained how it plans to do that.