With June in the rearview mirror, Twitter has released data about the most discussed esports teams, games, and leagues on the social media platform. As a result, we can now identify the most tweeted about esports leagues in the first half of 2022.
Over 1.5 billion gaming-focused tweets have been sent out through the first six months of this year. That represents a 36% increase from 2021.
According to Twitter’s global head of content and gaming content partnerships, Rishi Chadha, the Apex Legends Global Series was the second most talked about esports league on Twitter this year. This announcement comes just days after the conclusion of the ALGS 2022 Championship.
Interestingly, the CBLOL Brazilian League of Legends pro league came in first place on the list. This Riot Games-sponsored league has been active since 2012.
The LCK, the Korea League of Legends league, placed third on the list. The Call of Duty League came in fourth place followed by the Overwatch League in fifth place.
The Profit‘s Take:
The only measure here is how much these leagues are talked about on Twitter, which is only one data point. This clearly has no bearing on the success of these leagues. The most mentioned esports org was also a Brazilian company. So, this has me thinking that Twitter is more heavily used in that part of the world. I think we live in a little bit of an echo chamber as hardcore gamers. In our mind, VALORANT is a huge game known by millions. However, the reality is that it’s a more niche title when compared to League of Legends or Apex Legends. Apex has taken a very different approach compared to other leagues on this list. Riot and Activision-Blizzard’s leagues are all well-structured and franchised leagues. Meanwhile, the Apex league feels a little messier and more organic. Yet, it still has found success.