Fnatic And ASOS Launch New Line Of Products

Fnatic has teamed up with the British online fashion retailer ASOS to launch a line of gaming apparel. This includes a unisex collection of garments that features jerseys, jackets, joggers, and training t-shirts.

“Bridging the gap between fashion and gaming is something we’ve been exploring in depth over the last 12 months,” said Sam Mathews, Fnatic’s founder. “This latest launch with ASOS shows the appetite from the fashion e-commerce sector to tap into our Fnatic gaming community, and we’re confident this drop will be something both gamers and a wider audience can wear alongside their favorite traditional brands.” 

The products in this apparel line were made available to purchase on July 18th. These clothes range in price from about $33 to $120.

This is all part of a partnership deal that was first established between ASOS and Fnatic in the Fall of 2021. That deal runs through 2024.

(All information was provided by ASOS, Esports News UK, and The Drum)

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