Mountain Dew partnered with New York Excelsior (NYXL) to host a virtual watch party for the Call of Duty League Major IV. NYXL owns and operates both the New York Excelsior and New York Subliners esports teams, both of whom participated in the tournament. The virtual space used virtual reality platform, Decentraland.
“The Decentraland event is about our commitment to connecting with DEW Nation in new and creative ways,” said Pat O’Toole, Chief Marketing Officer for Mountain Dew. “We wanted our initial metaverse experience to be something innovative, but more importantly, it needed to be true to the spirit of Mountain Dew — we did not want to innovate just for the sake of innovating. This event works because Mountain Dew fans tell us they are always looking for opportunities to engage with the brand, and Web3 opens up completely new ways to do that. We think fans will like what they see, and there is more to come.”
After the tournament, fans were invited to hang out and experience immersive events designed in, and for the metaverse. Attendees took home virtual swag, played mini-games, and even got to enter to win a trip for two to the CDL Championship, scheduled for August 4th to the 7th at the Galen Center in Los Angeles, California.
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