ESL Gaming and Spotify have announced a partnership for the benefit of the German-speaking esports community, which aims to expand both companies’ mission to enable more diversity and inclusion in their respective coteries. Through this collaboration with Spotify, ESL fans will have the opportunity to discover upcoming music artists while they access their music through a dedicated Spotify playlist, which is all part of a new campaign, “Level up with our gaming soundtrack.”
“Music and gaming truly go hand-in-hand, and we are therefore very excited to partner with Spotify and offer fans the best possible music experience,” said Benny Eichelmann, Senior Director of Global Brand Partnerships at ESL Gaming. “The partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favorite music and premier esports content.”
As an added bonus, ESL Gaming and DreamHack branded playlists are now available on Spotify for gamers, esports fans, and all music lovers to enjoy.
(All information was provided by Digital Music News)