MTV is embracing video games and the metaverse. Recently, the world-renowned music Television channel announced it would be introducing new categories at the 2022 MTV Video Music Awards. This is expected to include the show’s first ever award for Best Metaverse Performance.
According to The Washington Post, the new VMA category defines a metaverse performance as any concert set in a digital space that is “performed by digital artists and attended by a digital audience.”
So far, six nominees have been announced for the category, all of whom have hosted a virtual concert at some point in the last year. They are Ariana Grande, Blackpink, the hit Korean boy band BTS, Charli XCX, Justin Bieber, and Twenty One Pilots.
It’s clear that virtual concerts have risen to mass popularity over the last few years. Over 12.3 million people attended Travis Scott’s Astronomical tour in Fortnite. It’s also worth mentioning that the YouTube recording of that concert has been viewed over 190 million times.
Matthew Ball, author of The Metaverse and how it will revolutionize everything, explained the hype surrounding these types of virtual music events: “I don’t believe in-person concerts will ever be replaced. But, virtual ones will continue to grow in popularity, capability, and creativity. And, eventually, we will see the two blend into something altogether new.”
We’ll soon find out who had the best metaverse performance of 2022 when the MTV Video Music Awards are held in Newark, New Jersey on August 28th.
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