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Stadium Live Looks To Engage Gen Z Sports Fans

Stadium Live founder and CEO Kevin Kim is aiming to build a digital sports community “for the next wave of fans,” aka Gen Z. Stadium Live is a free, mobile, iOS-based “digital playground” designed to serve as a place for younger sports fans to play and hang out. The app allows users to create a custom avatar, collect items, chat and make friends, and participate in various forms of sports-focused gameplay and livestreams that earn them coins and level up said avatars. To date, Stadium Live has amassed more than 500,000 registered users and facilitated two million virtual transactions.  

“Stadium Live is providing this new generation of sports fans with a novel and mobile-first way of expressing their fandom,” Andy Weissman, Managing partner at Union Square Ventures, who is also joining Stadium Live’s board. “We’re excited to continue to partner with Stadium Live as they continue to grow and redefine the sports industry.”

The budding company is still looking to grow its community of users, and has plans to test out monetization strategies on the user and partner side. Stadium Live is also aiming to expand into the metaverse, something that Kevin Kim says they haven’t done yet because its younger users are “very skeptical” of the concept.

Kim said the goal is for Stadium Live to “transition into Web3 in an authentic manner to [its] users.” He also sees an opportunity for the company to create clubs, or “micro-communities” around certain sports and culture-related topics, and eventually become “the spatial version of Discord.”

(All information was provided by BetaKit)

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