Metaverse News

Meta And Apple Embroiled In Competition To Build The Metaverse

Mark Zuckerberg spoke recently about what he believes is a “very deep, philosophical competition” to build the metaverse between Apple and Meta. The Meta CEO spoke with employees earlier this month, telling them that they were in direct competition with Apple to determine “what direction the internet should go in.” He added that Meta would position itself as the more open, cheaper alternative to Apple, which will soon be announcing their first AR headset.

“This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” said Zuckerberg. “And we believe that there is a lot to be done in specialization across different companies, and [that] will allow a much larger ecosystem to exist.”

Meta recently helped stand up the Metaverse Open Standards Group with Microsoft, Epic Games, and others, so as to spur the creation of open protocols that will let people easily move through the immersive, 3D worlds with their virtual goods. Apple is notably absent from that group. But Zuckerberg says that even with Apple absent from metaverse standards, they are still a force to be reckoned with.

“So yeah, Apple is going to be a competitor,” he said. “I think that that’s pretty clear, but it’s actually a very deep competitor. It’s not just [that] they have a device that has some more features than us. It’s a very deep, philosophical competition about what direction the internet should go in. And I am proud of the investments that we’re making to help push forward the open metaverse on this and hopefully make the next version of computing a bit more open.”

(All information was provided by The Verge)

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