Mobile Premier League Partners With Missing Link Trust To Launch #SaveOurMissingGirls Campaign

Skill gaming platform Mobile Premier League has partnered with Missing Link trust to launch a new campaign, #SaveOurMissingGirls, to spread awareness on human trafficking. The campaign aims to spread awareness on the black market of human trafficking through a new role-playing-game.

The game is called Missing, and was developed by Missing Link Trust. The interactive game has the user assuming the role of a trafficked girl in India, which is designed to allow players to experience what a missing person goes through when she is trafficked into the world of prostitution. Players must make smart, informed choices at each stage step in the game to be able to get out of the trafficker’s trap.

“Technology has a big role to play in prevention of human trafficking and we believe online gaming can be an interesting way to sensitize people and raise awareness about eradicating human trafficking,” said Namratha Swamy, Country Head for India at MPL. “One of the key objectives of the #SaveOurMissingGirls campaign is using games to make more people alert. We have received an overwhelming response from MPL’s users on Missing ever since its launch on our platform.”

Many famous Indian celebrities and influencers have extended their support to the campaign by joining the conversation on social media. Other non-government organizations like CyberPeace Foundation, Impulse, and Digital Empowerment Foundation, just to name a few, are also supporting the initiative to show their solidarity to the noble cause.

(All information was provided by Adgully)

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