Niko Partners and Gamescom recently joined forces to provide an analysis of the Southeast Asian gaming market. This report estimates that revenues from mobile and PC gaming in Southeast Asia will reach $82 billion this year, meaning that this part of the world will make up 55% of the global market. Moreover, it is reported that Southeast Asia is comprised of 1.47 billion gamers.
The Southeast Asian gaming market is dominated by major players like Japan, China, and South Korea. Meanwhile, six other major countries in the region (Singapore, Indonesia, Thailand, Vietnam, Indonesia, and the Philippines) make up 6% of Asian gaming revenues ($5 billion) and 19% of the continent’s players (270 million gamers).
Unsurprisingly, Southeast Asia is one of the faster-growing gaming markets in the world, with an estimated compound annual growth rate (CAGR) of 8.6% between 2020 and 2025. This growth can likely be attributed to infrastructure improvements, more government investments, and an increase in disposable income in the region.
“Supported by its young populace, rapidly rising economies, and upgraded infrastructure, the region provides promising ground for the games market to continue to thrive,” the report reads. “Through our research, Niko also found that the majority of Southeast Asia’s gamers are playing games responsibly and contributed to the region’s share of the global games industry growth.”