Based on a new job listing that was noticed by Bloomberg’s Mark Gurman, Apple is reportedly planning on building a video service for the company’s upcoming mixed reality headsets that features 3D virtual reality capabilities. Beyond that, Gurman suggests that Apple could be trying to make its own metaverse for these products.
That wasn’t the only interesting information that was uncovered. According to Video Games Chronicle, Apple’s mixed reality headsets will cost between $2,000 and $3,000. This is due to the product’s built-in Mac-level M2 chip, ten cameras, and high-resolution VR displays.
As Gurman explains, the potential name of this headset also suggests its high-end nature. Back in August, he reported that Apple had filed trademarks for “Reality Pro” and Reality One.” This leads us to believe that the company is deciding on one of those two names for the product.
Additionally, Gurman was able to confirm that the device will run on a new operating system, realityOS. This will include mixed reality versions of important Apple Apps like Messages, FaceTime, and Maps. Gurman said that the first version of this operating system should be ready for the hardware’s launch next year.
The Profit‘s Take:
I read that the reason it’s delayed is because of all the time Apple is dedicating to content. This feels like another case of Apple doing what it does well: combining content with hardware. I’m also interested to see Apple’s take on the metaverse.
(All information was provided by Bloomberg and Video Games Chronicle)
Check out the industry-leading META Business podcast where we discuss the intersection of business and the metaverse
0 comments on “Apple Has Big Plans For Its Mixed Reality Headsets”