HyperX Gaming Brand Expands Into Apparel Design

Last week, gaming Brand HyperX debuted its own original apparel line with help from Champion Athleticwear. The GG Collection, which was designed by HyperX and manufactured in collaboration with Champion, was created “to provide gamers a stylish way to display their passion.”

The apparel line was named the GG Collection because “good game” is a common term of sportsmanship often used by gamers after a competition concludes. The clean and minimalist collection offers t-shirts, hoodies, hats, and face masks.

Stephanie Winkler is the strategic marketing manager of HyperX. She said the company is thrilled about this new line of clothing. “We are excited to announce HyperX’s first apparel release with the introduction of the HyperX GG Collection,” said Winkler. “We wanted to offer HyperX fans an accessible line of clothing and accessories that allow them to express themselves and their passion.”

The HyperX Apparel GG Collection is available exclusively in the United States through the company’s online shop. The company also said that they may experience product and shipping delays due to the ongoing COVID-19 Pandemic.

(All information was provided by Business Wire)

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