Talon Esports recently announced it had extended its partnership with the fast-food restaurant chain Kentucky Fried Chicken. This deal will see KFC become the official naming rights partner of Talon’s Arena of Valor team in Thailand.
Moreover, the two parties will launch a range of co-branded streetwear in the near future. On top of that, KFC’s logo will continue to appear on Talon Esports’ jerseys.
“2021 was a great foundational year for our partnership with KFC, and we couldn’t be more excited that we can now take our partnership to the next level with a brand that is loved by millions in Thailand and around the world,” said Talon esports’ CEO, Sean Zhang.
KFC and Talon will also keep working together to produced content as the companies aim to build on the foundation they “laid down last year.” Zhang continued by explaining that the two organizations want to be “bigger and bolder” this year, which led to the announcement of the streetwear collaboration. At this time, details have not been revealed about the clothing line’s release.
(All information was provided by Esports Insider)
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