Riot Games, the world-famous publisher, developer, and tournament organizer owned by Tencent, recently updated its logo and launched a new press website. This comes as part of an expanded effort by the company to implement a new brand design system across all of the business’ divisions throughout 2022.
This branding update aims to build a “more cohesive visual system” for the company. In a press release, the organization explained that this new look will set Riot up for “success long-term.” Moreover, Riot will create unique assets that will make its brand more recognizable within the global gaming community.
“While we made the wordmark a bit more modern, we wanted to retain the original spirit of the fist and make it clear that Riot GAMES remain at our core,” Riot said in the release.
This is not the first time Riot has shaken up its branding. In 2019, the organization changed its logo as part of a celebration of League of Legends‘ 10th anniversary.
The Profit‘s Take:
I looked at this and couldn’t tell what was new or different about the logo. The irony is that it probably required 12,000 mood boards before landing on this logo.