On April 4th, Rivalry Corp. announced its esports and sports betting services went live in Ontario, Canada. Residents were able to access Rivalry’s full sportsbook on the first day of regulated gaming through the company’s website, rivalry.com.
To celebrate this momentous occasion, Rivalry launched the “Bet on Canada. Bet on Rivalry” marketing campaign on the same day. This aims to build brand awareness amongst Canadians by delivering content through social media channels, grassroots posting, and streetcar-based advertising.
“We do things differently at Rivalry. We are aiming to be the sportsbook for the next generation through engaging content and innovative experiences that entertain and create loyal fans of Rivalry who come back for more,” said Steven Salz, the organization’s co-founder. “To launch in our home market feels like a dream come true, and a very significant milestone in our creation of a leading global brand.”
Rivalry is a Canada-based start-up esports and sports betting company that was founded in 2016. The organization currently trades stock on the TSX Venture Exchange under the ticker symbol “RVLY.V”.
(All information was provided by Globenewswire and Yahoo! Finance)
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