Vindex, a global gaming technology company, recently announced a partnership with the Interactive Advertising Bureau (IAB), the digital media and marketing trade association, to unlock the full extent of media and sponsorship opportunities in gaming, esports, and live streaming. The recently launched Vindex Intelligence Platform will leverage the company’s vast data collection capability across the games content ecosystem, combining it with a powerful insight and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.
“The Vindex Intelligence Platform is a major step toward overcoming a key hurdle of decentralized data and measurement in the game content ecosystem,” said Mike Sepso, CEO & Co-founder of Vindex. “The platform provides brands and agencies with a better understanding of the gaming audience and gives advertisers the confidence to navigate this continually evolving space. In partnership with the IAB, we’ll have a unique opportunity to bring game publishers, esports teams, and the larger creator economy together with advertisers.”
Vindex and IAB will work together to improve transparency and reduce friction in the gaming and esports ad buying process through active workshops with brands, marketers, and video game publishers during an IAB Brand Academy. IAB Brand Academy is a series of classes exclusively curated for marketers and agency executives to help them connect with publishers, platforms, and data companies so that they can learn how to leverage tools, data, and insights in order to make decisions that are critical to driving business growth. Sessions for IAB Brand Academy will begin this June.
The Vindex Intelligence Platform demystifies the gaming space by identifying audiences with open and transparent metrics, providing comparisons between streaming destinations, and facilitating the measurement of media value and campaign performance among ad buyers and sellers. The proprietary technology measures audience engagement, media consumption habits, and player activity trends across live-streaming platforms, esports events, and VOD content. The platform is designed to address the unique needs of the gaming and streaming worlds. Available to advertisers, broadcasters, creators, and publishers, the Vindex Intelligence Platform provides partners with a 360-degree view of the gaming consumer, empowering them to allocate spending more effectively, identify industry trends, and provide richer experiences for fans. Vindex will circulate its findings through a regular cadence of reports as well as offer specialized programs for industry stakeholders.
(All information was provided by Business Wire)
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