HyperX recently announced that it had agreed to a partnership extension with the gaming and entertainment organization New Meta Entertainment, Inc (NME). This builds on the relationship first established between the two sides back in 2013. As part of this deal, HyperX will now become the official peripheral partner of Radiant, a gaming media platform for women.
On top of this, the peripheral manufacturer also signed a contract with Emmalee “EMUHLEET” Garrido to become the newest HyperX Hero. As a member of this community, EMUHLEET will aim to empower women in gaming while taking part in various marketing programs and activations.
“Working with Dignitas for over nine years, HyperX is proud to not only renew our sponsorship and add EMUHLEET to the HyperX family but also work closely with Raidiant to help elevate women’s voices and activities in the gaming community,” said Stephanie Winkler, Director of Marketing, HyperX. “HyperX continues to bring great products to the gaming community and is committed to supporting a strong, healthy environment for all gamers.”
NME is an entertainment company that operates in the fields of esports, marketing, and investing. The organization’s most famous product is its gaming arm, Dignitas, which fields seven professional teams competing in six well-known video games like League of Legends, Rocket League, CS:GO, and more.
(All information was provided by New Meta Entertainment and Yahoo!)
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