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Oddin.gg Acquires Betting Marketing Agency Thousand Lives

Oddin.gg recently announced it had acquired the gambling marketing agency Thousand Lives. Following this acquisition, Oddin.gg will absorb Thousand Lives’ esports division and rebrand it to Jotun.gg.

Jotun.gg will be a brand new company that provides marketing services for Oddin.gg’s clients. This will include tournaments, influencer campaigns, media procurement, and website integrations.

“For those versed in Norse mythology, Jotun is not an unfamiliar name. A ‘Jotun’ was a member of the race of giants, which certainly reflects the direction we want to take with the new company: a gigantic, 360-degree approach that will touch on every area of our clients’ esports needs, necessities, demands, and wishes,” said Oddin’s Co-Founder, Vlastimil Venclik. “With Jotun.gg, we are clearly aiming for the stars.”

This acquisition makes a ton of sense for both sides because Oddin and Thousand Lives had several overlapping clients. This merger aims to “maximize value and results” for those partners and clients.

Oddin.gg is a world-famous B2B esports betting solutions provider. The company is headquartered in the Czech Republic.

(All information was provided by Esports Insider and LinkedIn)

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