Oakley Forms Partnership With Envy Gaming
Eyewear brand Oakley has formed a multi-year partnership with Envy Gaming, in a deal which will see Oakley become aContinue Reading
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Cloud Gaming Catalog Expanded By Facebook
Facebook Gaming recently announced it was expanding its cloud gaming catalog. This has increased the services offering to over 45Continue Reading
Atari Celebrates Company’s 50th Anniversary, Launches AtariXP Program
This year will be Atari’s 50th birthday. To celebrate reaching the half-century milestone, the company is launching a new commemorativeContinue Reading
Doordash Using New Partnerships And Activations To Better Reach Millenials, Gen-Z
Doordash is aiming to boost delivery orders from millenials and Gen-Z customers by plugging into the gaming community with aContinue Reading
Twitch Gaming Forms Marketing Partnerships With Ally Financial And American Eagle
Twitch Gaming has announced a partnership with Ally Financial and American Eagle, which will make the two brands official marketingContinue Reading
Facebook Gaming Reopens Applications For $10M Fund For Black Gamers
Facebook Gaming reopened applications for its Black Gaming Creator Program on August 23rd. The initiative, which was introduced in DecemberContinue Reading
Ryan Crosby Named President Of Publishing At Riot Games
On September 22nd, Riot Games announced it had promoted Ryan Crosby to the position of President of Publishing. In thisContinue Reading
Amazon Prime Gaming Named New Sponsor Of Stevenage FC
On July 22nd, the Stevenage FC soccer team announced it signed a two-year sponsorship deal with Amazon Prime Gaming. AsContinue Reading
EA Executive Thinks “Gamer” Label Has Become An Outdated Term
Elle McCarthy is the Vice President of Brands at Electronic Arts Inc. She recently sat down with Adweek‘s Julian GamboaContinue Reading
Facebook Gaming Slammed For Partnership With Known Cheater
Facebook Gaming is receiving a lot of criticism after it was revealed that the organization established a partnership with aContinue Reading
Facebook Announces “Path To Partnership” For Level Up Creators
Last week, Facebook Gaming announced it was creating a “path to partnership” for streamers in its Level Up creators program.Continue Reading