Coca-Cola’s “Real Magic” Marketing Campaign Aimed At Gamers, Gen-Z
After a decade of sluggish sales, Coca-Cola has ditched its “Taste the Feeling” campaign and replaced it with its flashyContinue Reading
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After a decade of sluggish sales, Coca-Cola has ditched its “Taste the Feeling” campaign and replaced it with its flashyContinue Reading
The esports lifestyle brand Quadrant recently announced it agreed to a partnership with Elgato. This multi-year deal will see ElgatoContinue Reading
TSM FTX recently announced the organization had renewed and expanded its partnership with the community engagement platform Advocate. As aContinue Reading
The esports organization Thunder Predator recently agreed to a partnership with the live streaming platform Trovo. As a result ofContinue Reading
EXCEL Esports recently named Abi Odell as the organization’s new People & Culture Manager. In this position, Odell will spearheadContinue Reading
A new report was recently released by Rainmaker and StreamElements that analyzed the major companies in the online streaming industry.Continue Reading
On September 9th, Twitch filed a lawsuit against two platform users for their alleged involvement in “hate raids”. These “hateContinue Reading
On August 20th, Bigo Live unveiled its new streaming platform called Bigo Live Gaming. As a result, Bigo Live’s 600Continue Reading







