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L’Oréal’s Garnier Expand Partnership With Team Vitality

L’Oréal’s Garnier Fructis is expanding on its current partnership with Team Vitality to engage with younger consumers, particularly Gen Z. The collaboration builds on an earlier campaign, “V for Veuch,” and now continues with “The Force Returns,” which will include brand activations, immersive experiences, and social elements.

“Garnier has always been a brand that is close to its consumers,” said Stéphanie Borri, General Manager of Garnier France. “Today, more than ever, we take pride in exploring new areas of expression to maintain the intimacy and authenticity that binds us to our target audience.”

The deal between the two French companies will run through 2023 and should give us a lot to look forward to. L’Oréal will also have visibility across Team Vitality’s rosters, with players supporting the brand through content and digital assets.

(All information was provided by Marketing Dive)

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